GROWTH IN FUTURE AS PER CEOs
“Every time you make the hard, correct decision you become a bit more courageous, and every time you make the easy, wrong decision you become a bit more cowardly.
If you are CEO, these choices will lead to a courageous or cowardly company.” — Quote by Ben Horowitz, CEO of Opsware
The current turmoil caused by the Covid-19 pandemic has impacted all of us in a big way. As life under Covid 19 becomes difficult, stressful and restrictive by leaps and bounds, in this blog we look at how the top bosses of companies find things panning out for their companies in the near future. InCharge of their company’s future and growth, CEOs are at the centre of all actions, ideas and brainstorming. Their insights based on ground realities and real-time data help companies to tide through difficult periods. Let’s see what they have to say.
Growth will come for new markets. When CEOs says new markets, they are not referring to faraway geographic markets. The focus will remain in their region and neighbourhood. What they mean by this is client & lead segments (or micro-segments) and so on. CEOs of large firms based in North America, Europe and Asia companies see their neighbourhood as focus areas. The mantra is “grow local
while servicing new micro and macro segments based on data and insights”.
Priorities of all CEOs are changing. A survey recently has shown that the priorities of CEOs are shifting thanks to the current scenarios. Cost-cutting measures are taking a back seat as companies are winding up offices or moving to co-working spaces or even hybrid work environment that means a reduction in overheads and other expenses. Focus is on nurturing and managing their workforce (with remote working)
bringing its own challenges and advantages. The focus on HR is going to be a top priority along with other priority areas such as growth and tech tool adoptions. Acquiring, retaining a skilled talent pool is the focus with talent pool increasing allowing neglected demographics to get their due priority after long. These demographics include women, minorities and differently-abled.
Major financial investment in technology. Companies of all shapes, sizes and business realise that the only wake to thrive is by adopting the latest and best tech tools for their companies. CRMs, AI and machine learning are no longer abstract terms. They are becoming part and parcel of business and will see a boom in the next few months. Whether it is a family-run condiment company in Akola, a bolts manufacturer
in Faridkot or an MNC based in Raipur, tech and digital tools in the future. CEOs and teams are onboarding the latest to ensure that their companies ride out the waves and grow as compared to others.
